I M FC INTERNAZIONALE MILANO

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INTER

VIDEO
I M EVOLUTION
I M ATTITUDE
I M COLLECTION

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MY NAME
IS
MY STORY

MY NAME IS MY STORY

OPEN
TO THE
WORLD

OPEN TO THE WORLD

ROOTED IN
ONE CITY.

ROOTED IN ONE CITY

I

M

INTERNAZIONALE

MILANO

PLAY

I M
FC INTERNAZIONALE
MILANO

I M
EVOLUTION

Inter as an icon of football, an Inter that is based in Milano but open to all. Brothers and sisters of the world. Our colours and our crest: our past, present and future can all be found here.

I M
ATTITUDE

The journey, the faces and the places: I M is a symbol of freedom of expression, the merging of Internazionale and Milano. Our values and their evolution can be found here.

I M
COLLECTION

The Club’s new visual identity has many influences: fashion, design, entertainment, music. Our passion in everyday life becomes a flag to fly with pride.

BRAND DESIGN

A renewal in style and expression, something which will allow the Club to open up to new perspectives: innovation, passion and inclusivity are the values that will shape this journey.

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CREST

The new crest embodies the values of Inter while focusing on just two elements: the I of Internazionale and the M of Milano.
The circular shape is in keeping with the crest created in 1908. In the centre, the I is enveloped by the M and the letters are characterised by a much bolder design than previous iterations.

COLOURS
AND FONT

In addition to black the new logo features a new shade of blue, one which is brighter and more modern. Vibrant.
Two fonts form the typography basis: GIORGIO BOLD is the primary font and used in the logo. The secondary font is UNIVERS ROMAN 55, which is used for texts.

THE EVOLUTION
OF THE CREST

The Nerazzurri crest’s journey has accompanied the Club’s sporting achievements. The very first triumphs, Ambrosiana Inter, the hugely successful ‘Grande Inter’ side, the ‘biscione’ during the 1980s, the Club’s centenary year, the Treble win: this is our history.

BRAND DESIGN

A renewal in style and expression, something which will allow the Club to open up to new perspectives: innovation, passion and inclusivity are the values that will shape this journey.

PLAY

CREST

COLOURS
AND FONT

THE EVOLUTION
OF THE CREST

GALLERY

Inter is embodied in the letters I and M. Internationalism and Milano, the next generation and openness to the world, passion for football and the ability to inspire beyond the field of play.

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I M STORY

Inter and Milano have always been the two terms that represent our world. I M is a manifesto that outlines and celebrates our journey without placing any limits on it.

GALLERY

Inter is embodied in the letters I and M. Internationalism and Milano, the next generation and openness to the world, passion for football and the ability to inspire beyond the field of play.

I M STORY

Inter and Milano have always been the two terms that represent our world. I M is a manifesto that outlines and celebrates our journey without placing any limits on it.